I build products and translate complex systems into experiences that thrive!
Hello, I’m Shem 👋
A founder, technical product manager, and product builder. Currently running Falcoscan, an AI SaaS with 300+ users, after four years at Amazon.
Product Manager
Built Falcoscan from concept to 300+ users in six months. I write the PRDs and ship the code.
Product Narrative Developer
At AWS, drove $100M+ in revenue across 400+ enterprise AI engagements. Turned complex cloud systems into clear business value for executives.
User-Centered Designer
Product design at UC DAAP. Brand work at Gensler for Adidas, ING, Credit Suisse, and BNY. The system and the experience, both my responsibility.
What I build with.
Where I’m most useful.
I enjoy starting with user pain points. Gathering stories, anchoring them in quantifiable data, iterating fast to an MVP, and working with users until the solution clicks. Four areas where I thrive.
AI Product Strategy
When teams are exploring AI, I help identify where it creates real product value versus unnecessary complexity. I work across product vision, user workflows, and execution strategy to turn emerging ideas into scalable product direction.
From AI workflows to enterprise platforms, I focus on building systems people actually adopt and trust.
Product Systems & UX
I translate ambiguous product ideas into structured experiences users can navigate intuitively. From onboarding flows and product architecture to rapid prototyping in Figma and AI-native tooling, I shape products that feel clear under pressure and simple at scale.
My background in product design lets me think about both the system underneath and the experience on the surface.
Analytics & Decision Systems
I build support systems that help teams move faster with better visibility. From product analytics and reporting pipelines to AI insight generation, I turn fragmented data into actionable direction for product, growth, and leadership.
Most recently, I built Falcoscan, an AI intelligence platform indexing 6,700+ AI products across 29 markets.
Workflows & Automation
I design the operational layer behind products and teams. From internal workflows and tooling to reusable systems and enablement infrastructure, I help organizations reduce friction and scale execution intentionally.
At AWS, this included reusable asset libraries and new processes adopted globally across Amazon teams.
Built Falcoscan as a live intelligence system for AI market signals.
Context
Builders, investors, and operators are trying to keep up with an AI landscape that ships hundreds of products a week. The directories meant to make sense of it are stale, unsourced, and optimized for ad impressions instead of signal.
What was needed
A trustworthy index of what is actually shipping. Sourced, time-stamped, and scored for saturation so people can see where categories are crowding and where the real whitespace lives.
What I did
Founded Falcoscan and built it zero to one. Wrote the PRDs, designed the ingestion pipeline, instrumented analytics, and ran weekly user research. Saturation scoring across 29 markets, English and Spanish from day one, weekly releases on a rolling-wave roadmap.
What changed
Live at falcoscan.com. 300+ active users and 6,700+ AI tools indexed. Users come back because they can trust the source, timestamp, and confidence on every listing.
Selected work
Selected work.
Four projects, each a different shape of product work. Skim the hook; click through for the full story.
Falcoscan
An AI market intelligence platform for builders
An AI market intelligence platform for builders.
Founded Falcoscan, an AI competitive intelligence SaaS. Wrote the PRDs, built the pipeline, and ran the user research. 300+ active users and 6,700+ tools indexed across 29 markets, six months in.
Coca-Cola
Why 13.6% margin is a structural problem
Why 13.6% margin is a structural problem.
Coca-Cola’s North America margin sat at 13.6% while Latin America hit 57 to 62% with the same brand. I led the analysis that named it structural, not brand, and mapped a seven-step recovery plan back to 18%+.
Supergoop
A challenger in sun-care, analyzed top to bottom
A challenger in sun-care, analyzed top to bottom.
Studied how a founder-led sun-care challenger could grow without diluting its aesthetic. Co-authored the brand audit, scored the equity, and prioritized three growth plays: distribution, retail, and a toddler line.
Salud Digna
Scaling a 67% market-share nonprofit without mission drift
Scaling a 67% market-share nonprofit without mission drift.
Mexico’s largest nonprofit diagnostic network was scaling faster than its leadership could absorb. Owned VRIODS and the 7-factor implementation plan that preserves NGO status, hires a COO, and unlocks $3 to $5M in social-impact financing.
Professional Certifications.
Six credentials completed in addition to my MBA experience to stay up to date on business strategy and best practices as a manager.
Skills earned
- Product strategy
- Roadmapping
- Prioritization frameworks
- OKRs
- Market analysis
- Strategic planning
Microsoft · Coursera
Product Strategy and Roadmapping
Skills earned
- Product lifecycle
- Product discovery
- Market research
- Competitive analysis
- MVP definition
- Product metrics
IBM · Coursera
Product Management: An Introduction
Skills earned
- Stakeholder mapping
- Cross-functional leadership
- Executive communication
- Influence without authority
- PM fundamentals
- Team alignment
SkillUp · Coursera
PM Foundations & Stakeholder Collaboration
Skills earned
- Agile methodology
- Scrum framework
- Sprint planning
- User stories
- Backlog management
- Retrospectives
IBM · Coursera
Introduction to Agile Development and Scrum
Skills earned
- Technical SEO
- On-page SEO
- Link building
- Keyword research
- SEO analytics
- Content strategy
HubSpot Academy
Search Engine Optimization (SEO) Certified
Skills earned
- Strategic thinking
- Decision-making
- Leadership frameworks
- Change management
- Team leadership
- Organizational strategy
Dalziel Institute
STRIPE Bronze Paw · Strategic Leadership
FAQs
A few things people usually ask.
Have a question I haven’t answered? Send me an email.
shemnyachieo@live.com